In today’s digital landscape, promoting your business on social media should be your number one marketing priority. But with so many brands available to the consumer, it’s vital that you have a firm understanding of the fundamental strategies that will help you to stand out from the crowd.

This course will cover the foundational principles of social media marketing from planning your presence and creating a content plan to growing organically and measuring your success.

What You Will Learn

• How to determine your target audience’s demographic and interests, motivations, needs and barriers
• How to map your customer’s journey from awareness to action
• How to choose the best social media marketing channels for your brand
• How to plan and schedule relevant content that you can prepare in advance
• How to repurpose content for different social channels
• How to use pro tools to create shareable content and to gain insight on the content that resonates with your audience
• How to establish advertising goals and create impactful social media ads