Designing landing pages that consistently engage and convert is key to gaining a huge competitive advantage in your business. In order to achieve this, you need to get insight into the buyer's journey so that you can adapt and target your designs to your audience’s wants and needs.

In this course you’ll learn how to apply universal psychological principles that you already understand to your landing pages so you can significantly increase your conversion rates. You’ll be able to test and refine your designs with exciting chapters packed with real-life case studies and experiments to illustrate each lesson. Enroll in this course today to transform the profitability and performance of your landing pages!

What You Will Learn

• The fundamental principles of professional landing page design
• Different types of landing pages and what their functions are including dedicated landing pages, micro-sites, full websites, home pages and product pages
• Know the conversion actions that are associated with common business models
• Understand the AIDA sales funnel and the online decision-making process
• The principles of readability and visual hierarchy in design
• How to create trust, safety and credibility for your landing page
• Mobile site layout in Unbounce